Identify the key products of your store with the past retail data to display them prominently and use this strategy to create interest in your other products. Use smart product placement for maximum exposure of aisles: When placing your items, make sure that it creates a positive customer experience and drives your sales.
Otherwise, this will lead to insufficient space for items on shelves and the entire layout plan will fail. If you have a lot of products in your store, you need to categorize them into each category to execute on shelves. Then only they can design their store layout by providing sufficient space for each product wisely. Understand your store’s product range & category roles: While creating layout design, shoppers need to understand the dimensions of all the product range and their categories.Also, make sure that the aisles are wide enough to prevent shoppers from brushing against each other, and if they see such narrow aisles, they will often try to avoid them because of the uncomfortable encounter. This allows shoppers to enter your store with a clear head, ready to shop. When customers enter your store, you need to create a decompression zone in the first 5 to 15 feet of your storefront. While designing your layout, you need to avoid creating discomfort to evoke a positive shopping experience. Consider the traffic flow & shopper behavior: One of the important things that your store layout will impact is the shopper flow.On the other hand, fashion stores usually use new age creative layouts to highlight their different products and entice shoppers.
For example, most grocery stores use grid layouts because they are easy to navigate and predictable. While planning the layout, you need to consider your store’s space, the shopping experience you want to create and the products you sell.
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